WKLURE/03
Premium fishing lures product hero

OEM Fishing Lures for the Global Wholesale and Private-Label Market

Source hard baits, soft plastics, terminal tackle and custom colour programs. Ask us to confirm specifications, samples, packaging, MOQ and lead time.

Wholesale capability

From sample
to shelf.

A practical OEM system covering development, presentation and dependable repeat supply.

01

OEM mould development

Body shape, action target, ballast position and hardware are developed around your intended market.

02

Custom colour programs

Natural forage finishes, UV details, glow patterns and retailer-exclusive colour assortments.

03

Private-label packaging

Blister cards, boxes, barcode labels, warning copy and export carton preparation.

04

Wholesale fulfilment

Sample approval, production inspection, mixed-SKU packing and documented lead-time control.

Inside production

Made for your
product line.

Four controlled stages turn approved lure designs into repeatable wholesale products.

Body forming, color finishing, hardware assembly and final packing are coordinated around the approved product specification.

Precision lure moulding01

Production stage

Precision lure moulding

ABS injection equipment forms consistent hard-bait bodies and flexible paddle-tail lures.

Custom colour finishing02

Production stage

Custom colour finishing

Approved blue, silver, pink and chartreuse finishes are sprayed in controlled batches.

Hardware assembly03

Production stage

Hardware assembly

Hooks, split rings and internal balance are assembled to the approved model specification.

Final inspection & packing04

Production stage

Final inspection & packing

Colour, hardware and quantity are checked before private-label packing and dispatch.

Production process

A clear route
to production.

Brief stage of fishing lure production

01

Brief

Target species, water type, price position, order volume and packaging requirements.

Sample stage of fishing lure production

02

Sample

Select an existing model or approve a custom prototype, colour and hardware specification.

Production stage of fishing lure production

03

Production

Moulding, painting, assembly, tank testing, inspection and approved retail packing.

Delivery stage of fishing lure production

04

Delivery

Mixed-SKU cartons, export documentation and repeat-order colour management.

LURE/03 production and quality team

Factory profile

Built on
steady work.

Our production partners combine a decade of lure manufacturing experience with a compact, hands-on workflow. Buyers get direct communication from prototype approval through final carton inspection.

10

Years operating

900

Square metres

50

Countries served

Fishing lures beside a quiet river at dawn

Our point of view

Made with purpose.
Built for the water.

Mission

Rivers, lakes and open seas connect every angler. We make soft baits, metal jigs and vibration lures for changing water, pairing mould development, distinctive painting and private-label service with dependable supply for global partners.

Core values

Craftsmanship in motion

We refine swimming action, coating and durability for real water.

Flexible by design

Moulds, colours and packaging adapt to each market.

Long-term trust

We grow steadily with distributors and retail teams.

Lighter footprint

Harmless materials help protect the waters we fish.

Angler casting from a rocky lakeshore

Wholesale partnerships

Made to fit your sales channel.

We work with fishing-tackle distributors, importers, wholesale buyers and private-label brands on catalog sourcing, OEM development, mixed-SKU orders and dependable repeat supply.

Discuss your program

Distributors & importers

OEM & private label

Wholesale & retail programs

Wholesale FAQ

Questions buyers ask.

Clear starting points for samples, customization, order quantities and production planning.

Ask another question
01

What is the minimum order quantity for wholesale fishing lures?

MOQ depends on the lure model, colour mix and packaging format. Send us your target products and quantities, and we will confirm the workable minimum for each SKU.

02

Can I order samples before placing a bulk order?

Yes. We can arrange catalog samples or approved colour and rigging samples so you can review the body, finish, action, hardware and packing before production.

03

Do you support custom colours, logos and private-label packaging?

Yes. Available options include custom colour patterns, logo printing, labels, barcodes, bags, blister cards, boxes and export cartons, subject to the selected product and order quantity.

04

How long does sampling and bulk production take?

Lead time is confirmed after the specification is fixed. Existing-model samples are normally faster, while new moulds, custom finishes and printed packaging require additional approval time.

05

Can different products and colours be combined in one order?

Mixed-SKU and mixed-colour programs are available for many products. We will check carton allocation, packing quantities and the minimum requirement for every selected model.

06

What information should I send to receive a quotation?

Please share your destination market, product links or model list, required quantities, colour choices, packaging request and target delivery date. We will reply with specifications, MOQ, pricing and lead time.

Contact the studio

Tell us what you fish, where you fish it and what you are chasing.

We reply with lure notes, colour suggestions and a few honest questions about the water.

Direct guidance

Field support

New drops are released in small batches. Remote lure selection and local stockist enquiries are welcome.

Email LURE/03seles@wklure.com