WKLURE/03
Organized fishing lure production floor with correctly scaled products and workers

Manufacturing capability

From lure body to retail pack, built as one controlled process.

WK Fishing coordinates moulding, material selection, color finishing, hardware assembly, inspection and packing for wholesale and private-label fishing programs.

Our strength is turning a buyer’s target species, water conditions, price position and presentation requirements into a production-ready specification.

04

Controlled production stages

03

Core material platforms

60

Production-ready product references

12

Fishing product categories

Inside production

Four stages.
One standard.

Manufacturing decisions are connected across every stage of production.

Body geometry affects action, material affects buoyancy, finish affects visibility, and hardware and packing define the final sellable product.

Moulding built around lure action.01

Body forming

Moulding built around lure action.

Hard-bait shells and flexible soft-lure bodies begin with controlled forming. Shape, wall thickness, tail geometry, ballast position and hook clearance are matched to the intended swimming action and target application.

  • ABS hard-bait body forming
  • PVC, TPR and silicone soft-bait options
  • Paddle-tail, worm, shrimp and frog profiles
Color systems made for different water conditions.02

Surface finishing

Color systems made for different water conditions.

Natural baitfish patterns, bright contrast colors, laser surfaces, 3D-printed details and luminous finishes support freshwater, inshore and offshore selections. Approved colors are prepared as defined variants for sampling and repeat production.

  • Natural and high-contrast colorways
  • Glow, UV-style and reflective effects
  • Laser and 3D-pattern metal finishes
Rigging configured for the product program.03

Hardware assembly

Rigging configured for the product program.

Hooks, split rings, assist hooks, jig heads, internal weights and rotating blades are selected around lure size and use. Products can be evaluated as bare bodies, unrigged lures, fully rigged units or coordinated kits where the model allows.

  • Treble, single and assist-hook options
  • Split-ring and weighted-head assembly
  • Rigged, unrigged and kit configurations
Final checks protect the approved specification.04

Inspection and packing

Final checks protect the approved specification.

Before packing, the production workflow checks visible finish, hardware configuration, product count and the agreed variant. Retail boxes, bags, mixed-color sets and private-label presentation can then be prepared to the confirmed order brief.

  • Finish and hardware confirmation
  • Quantity and variant checks
  • Retail, set and private-label packing

Manufacturing platforms

Different materials.
Shared control.

The product range spans flexible compounds, weighted metal bodies and rigid tackle components.

Each platform follows the same sourcing workflow: define the application, confirm the material and construction, approve the finish and hardware, then document the packing reference for production.

Soft-lure production

Flexible materials

01

Soft-lure production

PVC, high-elasticity TPR and soft silicone support floating, sinking, scented, salted, luminous and pre-rigged lure formats.

Jigs and VIB lures

Weighted metal bodies

02

Jigs and VIB lures

Casting, slow-pitch, fast-pitch and deep-sea formats combine controlled weight, reflective surfaces and multiple hook configurations.

Hard baits and accessories

Rigid bodies and tackle

03

Hard baits and accessories

ABS hard baits, carbon-steel hooks, carbon rods and molded tackle storage extend the manufacturing program beyond core lure bodies.

Production scope

Specific capability.
Product by product.

Every SKU is confirmed against its own size, material, construction and finished presentation.

The matrix summarizes the working ranges already represented in the product library and shows which variables can be reviewed when preparing a production brief.

Product system

Soft lures

01

Working range

2–23.5 cm catalog references

Material base

PVC, TPR and silicone

Manufacturing options

Floating, sinking, salted, scented, glow and pre-rigged formats

Product system

Metal jigs

02

Working range

7–400 g catalog references

Material base

Weighted metal bodies

Manufacturing options

Casting, fast-pitch, slow-pitch, laser, 3D-pattern and glow finishes

Product system

Hard and topwater baits

03

Working range

Compact minnow, crankbait, pencil, popper and frog bodies

Material base

ABS and flexible compounds

Manufacturing options

Floating, suspending, sinking, diving and surface-action configurations

Product system

Hooks and rigging

04

Working range

Single, treble, assist and weighted-hook options

Material base

Carbon steel and metal hardware

Manufacturing options

Bare, partially rigged, fully rigged and kit combinations

Product system

Retail presentation

05

Working range

Single units, multi-piece bags, mixed sets and storage boxes

Material base

Bag, blister, carton and molded box formats

Manufacturing options

Logo, label, barcode and assortment requests subject to confirmation

i

All dimensions, materials, colors, hardware, MOQ and packaging remain subject to sample and production confirmation for the selected model.

Company strength

Built to turn
choices into specs.

Strong manufacturing support is not a list of machines. It is the ability to connect product engineering, customization and repeat-order control.

Product and production specialists reviewing correctly scaled lure samples
01

Catalog-backed development

A 60-SKU working catalog gives buyers existing bodies, dimensions, weights and variants to use as a faster starting point.

02

Three material systems

PVC, TPR and silicone options let the production brief address softness, stretch, buoyancy, sinking behavior and lure action.

03

Wide lure-weight coverage

The current range extends from 0.4 g micro soft baits to 400 g deep-sea jigs, supporting finesse, casting and offshore programs.

04

Finish development

Natural forage colors, high-contrast patterns, laser film, reflective scales, 3D print and luminous treatments serve different water and light conditions.

05

Configurable hardware

Bare bodies, split rings, treble hooks, assist hooks, jig heads, weighted hooks and rotating blades can be specified where each model allows.

06

Multi-category coordination

Soft lures, metal jigs, hard baits, hooks, rods and storage can be reviewed as one coordinated wholesale assortment.

07

Sample-led approval

The selected body, color, weight, rigging and presentation are aligned through a reference sample before the order moves forward.

08

Private-label readiness

Logo, barcode, warning copy, bag, box, insert card and export-carton requests can be reviewed as part of the same production brief.

09

Specification control

Approved samples, SKU references, dimensions, colors and packing notes create a clearer baseline for production and repeat orders.

010

Direct project communication

Selection starts with target fish, water type, price position, quantity and destination-market requirements rather than a generic product list.

011

Mixed-SKU planning

Multiple models, colors and weights can be organized into a documented assortment, subject to confirmed MOQ and packing requirements.

012

Repeat-supply discipline

Confirmed SKU and variant records help reduce ambiguity when a successful item moves from sampling into replenishment.

Quality control points

Checked against
the approved brief.

Inspection scope is defined by the product, configuration and order requirements.

At each control point, finished goods are compared with the approved model, color, hardware, assortment and packing reference before the order moves forward.

01

Material and body

Confirm compound or body type, dimensions, weight and visible forming quality.

02

Finish and color

Compare production color, print, reflective or luminous treatment with the approved reference.

03

Hardware

Check hooks, split rings, weights, blades and rigging against the selected configuration.

04

Count and assortment

Verify unit quantity, mixed colors, kit contents and model allocation before packing.

05

Packing reference

Confirm bag, box, label and carton instructions for shipment and future repeat orders.

Reference: approved sample and SKU specification

Method: visual, dimensional and configuration checks

Output: confirmed packing and repeat-order record

OEM and private label

Bring us the target. We will help define the production brief.

Send target species, water type, preferred size and weight, colors, hook configuration, quantity and packing requirements. Every custom request is confirmed against model feasibility and order volume.

WK Fishing product and manufacturing review team

Contact the studio

Tell us what you fish, where you fish it and what you are chasing.

We reply with lure notes, colour suggestions and a few honest questions about the water.

Direct guidance

Field support

New drops are released in small batches. Remote lure selection and local stockist enquiries are welcome.

Email LURE/03seles@wklure.com